Corporate identity is how a corporate company is identified. We would recognize the name of this company thru the logo that they have designers make. We all know some of the more famous logos, like McDonald's, Bank of America, Apple, Windows and Nike. Some of these logos took years to decide and some come with taglines too! Nikes' logo and tagline go hand in hand with each other. you hear "just do it" you automatically think of Nike!!
Depending on how much money the copration wants to spend on the logo, some companies have a successful logo and some others dont.
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